Products & Services page design

Responsibility: Visual design

Company: Piclo

Goals

• Increase lead generation and sign-up to Piclo

• Act as a showcase of products and services available

Methods

Workshops, planning, collaboration, visual design, web design

The primary objective of this project was to design a new Products & Services page that effectively showcases our offerings, improves user experience, and aligns with our overall marketing strategy. This redesign aimed to increase customer engagement, enhance information accessibility, and ultimately drive conversions.
As the Visual Designer I collaborated closely with marketing and the CCO (Chief Commercial Officer) to identify the needs of the business and design an effective landing page that would drive revenue.
There was no page dedicated on showcasing the products and services that Piclo offers and so we needed to design ne.
Piclo's mission is to decarbonise the world's grids. We develop software solutions that make our energy networks smarter, flexible and more sustainable. Piclo Max, our market access platform, enables flex sellers (such as EV and battery owners) to access all electricity markets from one place.

Collaboration and Brainstorming

The project kicked off with a series of brainstorming sessions involving myself and the marketing department. These sessions were crucial for generating innovative ideas and aligning the design with our marketing goals. Key activities during this phase include:

Concept development: Sketching out initial design concepts and wireframes based on the ideas generated.

Feedback sessions: Organising meetings to present design iterations and collect feedback from stakeholders, including sales teams, customer service, and executive leadership.