Product Designer blending creativity, strategy, and empathy to craft purposeful designs and drive measurable outcomes.
👋🏼 Hi, I’m Sofia!
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From menu to hub
Redesigned Muzz's Menu to make features easier to discover and membership easier to manage, contributing to a 12% increase in Menu revenue within the first two weeks.
Push notifications
Improved push notification prompts across onboarding and the app, helping increase adoption by 6.8% during sign-up and a 4.5% overall uplift.
Swipe interaction
Designed micro-interactions for the Like and Pass experience, making everyday interactions feel more engaging, intuitive and responsive.
Navigation re-design
Redesigned Piclo Max's navigation to make key features easier to find and reduce confusion, while working within tight deadlines and technical constraints.
Optimised registration
Simplified Piclo Max's lengthy registration journey into a single-page experience, reducing friction and making it easier for users to get started.
Log in with MFA
Designed the integration of multi-factor authentication into Piclo's login journey, balancing improved account security with a smooth user experience.
Colour blocks
Designed a colour palette editing feature that lets users customise, rearrange, save and share colours extracted from images.
Colour range
Designed colour-based image search, allowing users to filter images by specific colours and shades to find the right visuals faster.
Products & Services page design
Designed Piclo's Products & Services page with the marketing team, bringing its offerings together and making them easier for potential customers to explore.
Inclusion
I create a welcoming and respectful space for diverse voices and backgrounds, ensuring all team members have an opportunity to contribute.
Adaptability
I'm flexible and open to feedback, iterating on designs based on user and stakeholder input where appropriate and aim to remain adaptable with changing project requirements or constraints, while maintaining a user-focused approach.
Empathy
I actively listen to understand others' perspectives and experiences, showing compassion and support in interactions with colleagues and clients.
Collaboration
I foster a team-oriented environment where everyone's input is valued and communicate openly and effectively to achieve common goals.
“It’s been an absolute pleasure working with you Sofia - you’ll be missed for sure. You’ve been fantastic at getting stuff from our heads down onto ‘paper’ (Miro!) so thanks for all you’ve done for our teams. I appreciate the support you gave me when I first joined and well, ever since really 🙂. Best of luck for whatever you choose to do next! ”