Product Designer blending creativity, strategy, and empathy to craft purposeful designs and drive success
👋🏼 Hi, I’m Sofia!
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Navigation re-design 🔓
Redesigned the navigation system for Piclo Max to resolve user-reported issues, creating an intuitive, user-friendly experience that met business goals and was delivered within tight deadlines and technical constraints.
Optimised registration
Streamlined the lengthy, multi-page registration process inherited from Flex, creating a more user-friendly and efficient experience.
Log in with MFA
Integrated Multi-Factor Authentication (MFA) into Piclo’s login process to enhance security, detailing the analysis, collaboration with engineers, and alignment with Piclo’s branding in this case study.
Colour blocks 🔓
Designed a feature for image search that allows users to select and refine specific colour ranges, enhancing search capabilities for designers, marketers, and creatives by making it easier to find images that match their exact colour requirements and providing a competitive advantage for the platform.
Colour range 🔓
Led the design of a feature for the Visualist app that enables creative professionals to precisely edit colour palettes from images, including options for adjusting colours, managing activities, viewing palette sources, rearranging colours, and copying palettes.
Products & Services page design
Designed a new Products & Services page that showcases offerings, enhances user experience, and aligns with our marketing strategy to boost engagement, improve information accessibility, and drive conversions.
Inclusion
I create a welcoming and respectful space for diverse voices and backgrounds, ensuring all team members have an opportunity to contribute.
Adaptability
I'm flexible and open to feedback, iterating on designs based on user and stakeholder input where appropriate and aim to remain adaptable with changing project requirements or constraints, while maintaining a user-focused approach.
Empathy
I actively listen to understand others' perspectives and experiences, showing compassion and support in interactions with colleagues and clients.
Collaboration
I foster a team-oriented environment where everyone's input is valued and communicate openly and effectively to achieve common goals.
“It’s been an absolute pleasure working with you Sofia - you’ll be missed for sure. James C and I were chatting recently about how fantastic you’d been at getting stuff from our heads down onto ‘paper’ (Miro!) so thanks for all you’ve done for our teams. I appreciate the support you gave me when I first joined and well, ever since really 🙂. Best of luck for whatever you choose to do next! ”